The digital age paves the way for better and stronger business communication through numerous platforms, allowing you to have maximum accessibility to potential customers and clients.
At Sprout Digital Training, we have relevant social media, Google My Business, and SEO digital marketing courses to help transform you into a true digital marketer. Our curriculum is ideal for businesses who want to handle their online marketing on their own and companies looking to train their team members. Digital tools fare well in the modern-day business’ tool box!
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Setting up and maintaining a Facebook Business Page is one of the easiest ways to grow your online presence. Over 2.91 billion people worldwide use this popular social media platform, making it vital to include Facebook marketing in your digital strategy. But where do you start?
In our Facebook course, you will learn how to take advantage of the many Facebook Business tools. We will teach you how to optimize your page for maximum visibility, set up a shop to speed up your sales, and more.
Who should learn:
We’ve all known LinkedIn as a professional social media platform for networking and career-building. But when leveraged to its full potential, this channel can also help you build brand credibility, ramp up your B2B marketing, and create exclusive content that you can link back to your website for better traffic.
Our course on LinkedIn marketing will guide you through creating a strong LinkedIn presence. You’ll be able to understand the ins and outs of LinkedIn marketing and how you can make the most of the platform’s free and premium features to grow both your business and your professional network.
Who should learn:
If you’re a retailer, restaurateur, designer, or running any business that relies on visuals, you must take advantage of Instagram. This social media platform has become more than just a photo-sharing app. It flourished into a vital digital marketing tool for small businesses who want to reach more mobile users, increase visibility with interactive visuals, and even boost sales. Did you know that 70% of shoppers go to Instagram to find their next purchase?
In our Instagram training course, we’ll teach you how to use this visual marketing platform to your brand’s advantage. It covers all the basics, from creating and optimizing your professional Instagram account to setting up Instagram shopping.
Who should learn:
When you’re trying to find your place online, half the battle is getting your audience to view your content. Videos do a fantastic job of engaging your audience and boosting your brand awareness. Videos get over 1,200% more shares than text and images combined. Besides that, businesses that use this visual medium on their website have 41% more traffic than those that don’t. If you have the means to record, a message to share, and an internet connection, you have everything you need to tap into Youtube marketing.
Our Youtube course will lead you through the process of building and growing your Youtube presence. Whether you want to learn how to create an intro and outro or master Youtube video optimization, our lessons will be your perfect guide.
Who should learn:
Google My Business allows you to list your business location on Google maps and local search results. Meaning, your small business can have the opportunity to appear in your target audiences’ Google searches. Optimizing your Google My Business is simple. Our training will provide you with the tools you need to do so.
In our course on Google My Business, we’ll help you optimize your listing so that Google has all the necessary information to bring your business into potential clients’ view when they search for businesses like yours.
Who should learn:
You have stellar products and services, which is great! But not so much if no one can find your business. The process of search engine optimization allows you to discover and apply industry-related keywords and popular search terms and implement them into your website and social media. That, in turn, will elevate your business on major search engines like Google. Sounds complicated? If we can do it, so can you!
Our SEO training course will walk you through the process of uncovering and implementing keywords for higher ranking in search results.
Who should learn:
While we’re now in the digital age embracing access to modernized platforms to increase market reach, nothing still beats the classic and most personal way to communicate with customers: email. Yes, email marketing is still alive and kicking. Around 73% of millennials even prefer to receive business communications via this traditional channel. If you want to invest in email marketing to scale your business, Mailchimp is the perfect software to go to.
Our course on Mailchimp will help you understand the basics of this popular email marketing platform, from formatting and importing mail contacts to creating email campaigns.
Who should learn:
“They taught us how to be successful on the internet and grow our footprint in the world of cyber everything.”
Debb Summers,
DNS Home Inspection
“Digital Marketing puts your name out there in a way you wouldn’t realize; people figure out who you are and what you do!”
Brittany Noble,
Brittany Carol Photography
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